Content Marketing Success Stories

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If up to now we have talked to you about the theory of content marketing, it is time to move on to practice, offering you three examples of successful content marketing , created by three famous brands, who have been able to learn and effectively put into practice everything we have explained to you so far.

“Where there is Barilla, there is home”

This simple sentence alone is paraguay telegram data enough to evoke in your mind a series of sweet and reassuring images : a kitten in the rain picked up by a little girl in a yellow raincoat; a small entrepreneur from the 19th century who dreams of his pasta being bought all over the world; a man who lives in Japan and, returning from work, finds a plate of pasta waiting for him and his parents who have come especially from Italy.

These and many others are the images evoked by Barilla: a prestigious brand that, thanks to the powerful combination of the concepts of pasta, tradition, home and family , has been able to create irresistible content that has transformed it into a true “leader” of the culinary world.

Become a great chef with Buitoni

Still on the subject of cooking, Buitoni's winning content marketing strategy aims to transform people into small and large chefs . How? Very simply, through a successful YouTube channel that has now become a sort of "television schedule". In it you can find recipes for all tastes and all occasions, explained quickly and easily through high-quality video content, which have contributed to skyrocketing the brand reputation of the brand.