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Build a relevant reputation.generate interest in cars.build trust.close more sales. build customer loyalty.To achieve these goals, it is necessary to be clear about the brand identity you want to present, what qualities you want to highlight and how to focus the strategies to unify ideas and achieve the proposed goals.  cars at a dealership, you need to know the changes in car buyer behaviors in recent years.




These statistics will help you% of car shopping searches are done Mailing Data Pro digitally (Automotive Shopper Study – US, Google)Buyers visit – at least –  dealerships before making a purchase decision (Google/Kantar Car Buyer Barometer)% of car buyers search online for  months or more (DealerWebb Services)% of all car searches relate to parts, service and maintenance. Keys to selling more as a dealerTo sell more.





(Google Internal Data)% of buyers who watched a car video later visit a dealership. (Google Internal Data)The data shows a clear path customers are the protagonists and it is their experiences prior to visiting the dealership that determine purchasing decisions.Based on this information, consider these keys to plan your marketing for dealerships.  be successful in dealership marketing, it's crucial to understand who you're targeting.