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We separated distinct services (pest control vs. termites) as much as possible.We also filtered out keywords with less than 100 clicks from our data set. We only looked at advertisers bidding in USD, GBP, AUD, CAD, and ZAR, and analyzed different currencies separately. We also eliminated non-English ads and duplicates (where both the keyword and the CPC were exactly the same) from that set. The results you’re reading about in this article are in CAD.Shout out to everyone who helped compile, analyze, and illustrate the data: our data analyst Josh Brackett, our web team leader Meg Lister, and our designer Kate Lindsay.Elisa GabbertMEET THE AUTHORElisa GabbertElisa Gabbert is WordStream’s Director of Content and SEO.

Likes include wine, karaoke, poker, ping-pong, perfume, and poetry.As WordStream’s Benin WhatsApp Number website manager, I occasionally stumble upon forgotten web pages crafted in the days of yore. For example: I recently read this one from 2009, where Elisa told us Google Wave might just be the next big thing. Our readers probably have a similar feeling of nostalgia when they find our original Most Expensive Keywords post from 2011 (“Insurance keywords at only $25 per click? Those were the days!”)As you might have guessed, the paid search landscape has changed just a little, teensy bit since 2011.

So have we: our product and free tools are light years ahead of where we were then, and it was high time to update our Most Expensive Keywords data.This time, not only did we update the data, but we created currency-specific iterations of the infographic. They each have their charms: I’ve learned a lot about gambling in Great Britain and the litigiousness of our Australian friends.Today, we’re bringing you the Top 25 Costliest Keywords, South Africa Edition!South African Keyword CostWhile there’s some overlap between the ZAR dataset and our other datasets (USA, Canada, United Kingdom, and Australia), there are a few significant differences.